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Climate Counts — A Consumer Guide For Buying Green

Posted by Catherine Morgan on June 22, 2007

Apple Bottoms Out Another Climate Survey

This is some information from a new site called Climate Counts

Everyone’s talking about global warming, but what can you personally do about it? Companies and the things you buy from them have a huge impact on climate change. When you make climate-conscious choices, you’re sending a message to companies that climate change matters to you.

About Climate Counts

Climate Counts is a collaborative effort to bring consumers and companies together in the fight against global climate change. We are a nonprofit organization funded by Stonyfield Farm, Inc., the world’s leading organic yogurt company and America’s first manufacturer to offset 100 percent of its CO2 emissions from its facility energy use; and launched in collaboration with Clean Air-Cool Planet, a leading non-profit organization dedicated to finding and promoting solutions to global warming.

The Scorecard

You can use the Climate Counts Company Scorecard to see how serious companies are about stopping climate change – and how they compare to their sector competitors. The annually updated scorecard reflects the self-reported efforts of companies to address climate change – or avoid it altogether.

The higher the score, the greater the company’s commitment to fighting global warming.

Climate Counts use a 0-to-100 point scale and 22 criteria to determine if companies have:

  • MEASURED their climate “footprint”
  • REDUCED their impact on global warming
  • SUPPORTED (or suggest intent to block) progressive climate legislation
  • Publicly DISCLOSED their climate actions clearly and comprehensively

GreenOrder, a leading sustainability strategy firm, provided strategic guidance on the Climate Counts program, assisted in the development of the scoring system, and verified the scoring results for accuracy.

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3 Responses to “Climate Counts — A Consumer Guide For Buying Green”

  1. inel said

    The Climate Counts website is a good idea as long as people use it actively.

    I was surprised to find, for example, that Google had a lower rating than Yahoo! and when I looked at the scorecard, I could see nothing relating to Google’s massive solar energy project which I heard about months ago, and was switched on this week. So, I shall write to Climate Counts to make sure they include this in the relevant box on the scorecard.

  2. I agree “Inel” – I did hear that this is going to be an ongoing thing and that of course they have some kinks to work out. But I think overall it’s a good concept…1) it gives consumers a chance to choose companies that care about the environment over companies that don’t…and 2) it gives companies an additional “public relations” reason to make changes sooner than later.

    I think making Climate Counts aware of what you know about Google is a good idea. I imagine companies like Google, that are making positive changes will begin to keep Climate Counts abreast of their changes as well.

    Thanks for the comment…and good to hear from you…I hope all is well.

  3. liara said

    I tend to think we can become more environmental by choosing to buy more local food, grown in season. We can think about our own uses of energy, water and renewable resources. Many people can become more informed about their consumer options, about what companies are doing to develop and implement environmentally-friendly practices.

    Its notable that company practices heard about most in the media may not tell the whole story. Its up to each of us to become more proactive, to think about the consequences of our choices not only for ourselves, but for people and industries far from home. The initative of any company to measure the impact other company practices on global warming is going to involve certain biases. Look at the categories and criteria which are considered for evaluation. This should also prompt us to consider what criteria has been left out. Pictures are painted about reputations of certain companies. What about the companies that haven’t been evaluated? I think its vital to note who is doing the evaluating and what interest they may have inam king their report.

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